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1 - Cleanly designed for regular consumption. No nitrites or sugar, minimal salt. Our natural seasoning is just spices and herbs you have in your pantry. We even chose not to smoke it – letting natural flavours shine through.

2 - 100% Canadian beef, single-farm sourced from our regenerative farm northwest of Edmonton. Harvested in a Canadian-owned plant, small batch processed by Canadian processors. Almost everyone else in this space is passing off imported beef, processed in Canada and wrapping a Maple Leaf around it.

3 - Shelf-stable Beef Sticks and Jerky mean you can stash in a gym bag, office, kids' lunch, or car – anywhere your busy life takes you.

For our Beef Dogs, we sell frozen direct to your home. Others must put preservatives in them so they can sit at retail or warehouses for 2-3 months before they are bought. Frozen Beef Dogs mean no nitrites required and reduced salt. Quick nutrient-dense protein in the morning doesn’t need to be just hard-boiled eggs.

4 - Super lean. We only use lean ground beef to make our Beef Sticks and Beef Dogs. This means more protein per calorie. Hot dogs generally have 25-30% fat. Did you know sausages and meat sticks in Canada can legally contain up to 40% fat?

5 - Maximum potassium, naturally. We searched the world for a sea salt with high potassium content. Those in the know understand balancing sodium with potassium helps the human body and brain function better and reduces negative impacts of sodium. Canadian package labeling laws make it impossible to tell you our Beef Sticks and Beef Dogs have an optimum 3:2 sodium potassium ratio. Our jerky hits 1:1. For those in the know, you’re welcome.

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Why we made these

We love beef jerky and meat snacks on the go. Most of these are filled with junk and leave the feeling like we just ate a sodium bomb. The market needs something different.

Teriyaki jerky jacked with sugar. Mystery meat, often imported. No thanks.

In the alternative, at the gas station, there are protein bars. Looking at the ingredients of a protein bar, we’re basically eating a candy bar filled with fake sugars.

When a small protein bar company makes something great, major companies buy them and enshitification seems inevitable.

OK, back to us... We know we're supposed to eat liver for nutritional benefit. But many hate cooking and eating liver. So we hid as much liver as we could in our Jalapeno Beef sticks and Beef Dogs. It’s now easy to eat 50-100 grams of liver weekly without even knowing it.

We made these for us. These will be stashed in our workplaces, our cars, and our homes. When we need nutrition or a snack, we won’t ever have to reach for junk.

Our kids were terrified of liver, but they love our new sticks.

Something this good needs to be shared.