Their brother, Wade Meunier, has been focused downstream on meat processing and marketing for over 20 years. He's been a senior manager in several meat processing operations and spent a significant portion of his career in the lamb industry.

Together, we share a strong belief that ruminate livestock production (beef, lamb, and bison) is good for the environment when managed well. From a nutritional density standpoint these meats are also the best raised meat available for human nutrition.

When we looked at the direct meat business landscape, we wanted to bring more stability to supply through larger farm partners doing great work at scale and secure a Federally inspected supply chain to reach more Canadian urban markets. We will add more brands to leverage our infrastructure. Our initial focus on frozen meat and shelf-stable meat products is also a zero-waste strategy to bring value to our customers. Down the road, we will review adding a fresh meat subscription option.

Over the last 80 years, Canadians went from 32% of us living on farms to just 1.6 % in 2021. As our population becomes more urbanized, we are losing vital connections to agriculture and its role in growing food in sync with nature. It is too easy to reduce farming's impact to single metrics like greenhouse gas emissions while overlooking all the benefits grazing animals bring to the balance of things.

The best way to stay connected to your food and support better production methods is to buy directly whenever possible.